The professor of my Marx class made a telling connection between a passage in Capital and the new Hilary Clinton ad. Since I was also struck by the rank absurdity of the new Clinton ad, and wish I had made the analogy, this post will relate and elaborate on it.
The new Clinton ad is running in Ohio. I believe it was introduced following Clinton’s speech in Youngstown, a steel town which has been particularly devastated by the affects of globalization (as this Springsteen video documents.) This ties in with the Ad’s purpose; to appeal to the traditional democratic base of lower income workers i.e. the working class. But the content of the ad backfires because Clinton’s attempt to identify with working class people is made palpably ludicrous; first by her patronizing empathy; then by the way she identifies with their lives:
Here is the video you should watch it, just to see the end. But if you can’t be bothered, here is the text for the crucial part:
You pour coffee, fix hair, you work the night shift at the local hospital,” says the announcer in the 30-second spot, ‘Night Shift,’ over footage of workers on the job.
“You’re often overworked, underpaid, and sometimes overlooked. But not by everyone. One candidate has put forth an American family agenda to make things easier for everyone who works so hard. ….”
The ad ends with a photo of Clinton working at her desk at night. “She understands. She’s worked the night shift, too.”
Now of course the “night shift” that Clinton works is qualitatively different then the people who work the night shift that the ad is aimed at. As my prof. noted this distinction reflects Marx biting passage where the capitalist attempts to identify themselves with the worker by claiming that they also contribute to the valorization process:
Our capitalist, who is at home in his vulgar economy, exclaims: “Oh! but I advanced my money for the express purpose of making more money.” The way to Hell is paved with good intentions, and he might just as easily have intended to make money, without producing at all. [14] He threatens all sorts of things. He won’t be caught napping again. In future he will buy the commodities in the market, instead of manufacturing them himself. But if all his brother capitalists were to do the same, where would he find his commodities in the market? And his money he cannot eat. He tries persuasion. “Consider my abstinence; I might have played ducks and drakes with the 15 shillings; but instead of that I consumed it productively, and made yarn with it.” Very well, and by way of reward he is now in possession of good yarn instead of a bad conscience; and as for playing the part of a miser, it would never do for him to relapse into such bad ways as that; we have seen before to what results such asceticism leads. Besides, where nothing is, the king has lost his rights; whatever may be the merit of his abstinence, there is nothing wherewith specially to remunerate it, because the value of the product is merely the sum of the values of the commodities that were thrown into the process of production. Let him therefore console’ himself with the reflection that virtue is its own reward, But no, he becomes importunate. He says: “The yarn is of no use to me: I produced it for sale.” In that case let him sell it, or, still better, let him for the future produce only things for satisfying his personal wants, a remedy that his physician MacCulloch has already prescribed as infallible against an epidemic of over-production. He now gets obstinate. “Can the labourer,” he asks, “merely with his arms and legs, produce commodities out of nothing? Did I not supply him with the materials, by means of which, and in which alone, his labour could be embodied? And as the greater part of society consists of such ne’er-do-wells, have I not rendered society incalculable service by my instruments of production, my cotton and my spindle, and not only society, but the labourer also, whom in addition I have provided with the necessaries of life? And am I to be allowed nothing in return for all this service?” Well, but has not the labourer rendered him the equivalent service of changing his cotton and spindle into yarn? Moreover, there is here no question of service. [15] A service is nothing more than the useful effect of a use-value, be it of a commodity, or be it of labour. [16] But here we are dealing with exchange-value. The capitalist paid to the labourer a value of 3 shillings, and the labourer gave him back an exact equivalent in the value of 3 shillings, added by him to the cotton: he gave him value for value. Our friend, up to this time so purse-proud, suddenly assumes the modest demeanour of his own workman, and exclaims: “Have I myself not worked? Have I not performed the labour of superintendence and of overlooking the spinner? And does not this labour, too, create value?” His overlooker and his manager try to hide their smiles. Meanwhile, after a hearty laugh, he re-assumes his usual mien. Though he chanted to us the whole creed of the economists, in reality, he says, he would not give a brass farthing for it. He leaves this and all such like subterfuges and juggling tricks to the professors of Political Economy, who are paid for it. He himself is a practical man; and though he does not always consider what he says outside his business, yet in his business he knows what he is about. “
We have seen that both Clinton and the capitalist claim affinity with the workers. Like the working class in Ohio, Clinton works the night shift. Like the workers in his textile mill the capitalist also works to organize them. But the crucial difference between Clinton and the night shift worker in Ohio and the capitalist and his worker is of course choice vs coercion. In Marxian terminology, Clinton and the capitalists activities possess personal use-value, while the workers are forced to alienate their use-value, turn it into exchange value and produce the surplus value the capitalist appropriates as profit. So, Whereas Clinton chooses to check her email at night and the capitalist chooses to produce yarn, the night shift worker in Ohio and the textile worker do not choose to work under inhumane conditions.
Yet, the perversity of this comparison is illuminating. For, in highlighting the comparison between Clinton and the capitalist, two important points are revealed. The first is that like a law of gravity the neo-liberal candidates world view mirrors the capitalists. The second is that this world view, or at least the way it is articulated in what could be a disingenuous manner, cannot discuss matters such as class or economic coercion. Here the capitalist truly meets American political discourse.