This must have been done. Animism in Totem and Taboo as fetishism. Not Freudian fetishism, but Marxian, or Freudo-Marxian fetishism. ( Suddenly aware of how indicative this thought is of my standing as an academic in training where thoughts are not only valued by their merit but are given extra value if they haven’t been thought before. If such a thing is possible is it desirable? fodder for another post).
First. one of Freud’s several definitions of animism is the ‘living character of what appear to be inanimate objects’ (this essentially is one of traditional meaning of the fetish according my computer dictionary which says a fetish can either be an object with magical powers or alive ) Of course Freud being Freud, doesn’t address this or make a distinction between animism as traditional fetishism and sexual fetish as abnormal perversion etc.
2 Freud describes animism as the most complete weltanschung. Obvious parallels here with capitalist totality.
3 the Practical aspect of animism is described as ‘including body of instructions how to obtain mastery over men, beasts and things or over their spirits.78 Capital, of course is described as this seemingly magical fetishzed world that has mastery over men. we are our own gravediggers day after day But the appearance is otherwise an enchanted, perverted, topsy-turvy world, in which Monsieur le Capital and Madame la Terre do their ghost-walking as social characters and at the same time directly as things.
4 According to Freud, animism is ‘ the first weltangschung. But It would go beyond our present purpose to show how much of it still persists in modern life, either as the debased form of superstition or as the living basis of our speech our beliefs our philosophy.
Its tempting to say here, in the confluence of Marxian fetishism and Freudian animism, is where the Dialectic of Enlightenment steps in.
Rather sketchy, I know, but more to come.